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Property Management Mastermind Show

#72 Interview with Alicia Berruti with Bomb Bomb

May 24, 2019 by Brad Larsen

Alicia Berruti is the manager of Bomb Bomb, a personalized video service, which is gaining popularity with property managers to add a personal touch to your business. She is originally from Canada and has been with Bomb Bomb for over four years. Alicia is currently working on the marketing side as their national speaker. She educates and inspires on how to use Bomb Bomb to connect with clients.

I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at  Property Management Mastermind. For all of these offers, use the discount code “Brad” to secure your discount. Be sure to grab a seat for our Pulling Back the Curtain Conference in August in Denver, Colorado. Find out more information on our website.

We’ll learn today about the many uses of Bomb Bomb and how this platform can connect you to your clients, give you consistently high open rates on your email and make a memorable impression on clients. Bomb Bomb gives you the tools to personally connect and humanize your client experience. Using this tool, focus on personal connection and have less churn. Repurpose general use videos and add specific information under the video. Bomb Bomb can be used for many different situations and Alicia and I chat about 14 different uses along with cool features of the mobile app.

Give it a go with their 14-day free trial, along with a 1:1 strategy specialist at Bomb Bomb.

Show Notes

[03:14] Alicia introduces herself and what is the role she plays in Bomb Bomb.

[05:01] Alicia tells us the basics about how Bomb Bomb works.

[06:23] How easy it is to use Bomb Bomb with their Quick Sender feature.

[09:00] Consistently high open rates in gmail and higher email replies, especially with personal video.

[11:42] Why video and personal messages work and make you a good communicator.

[15:15] Clients are lost because they are not connecting with the management or manager.

[16:46] List of uses for Bomb Bomb video in property management and the increase in lead conversion with use of Bomb Bomb.

[20:14] Confirming an appointment with video from Bomb Bomb, even with the mobile app!

[22:25] Hidden goodies on the Bomb Bomb app.

[23:20] Giving reports via video erases the cold business approach.

[26:30] Sending a video for an HOA violation or other issues which are easier to approach with a personal video.

[29:15] Humanizing the experience for property managers.

[34:05] Screen recorder to show the recipient bills and other documents on your computer screen.

[35:45] Using the scheduler to make sure your message is timely.

[37:57] How to use a code word in your video and why you should use a code word.

Links and Resources:

Property Management Mastermind

Property Management Mastermind Group on Facebook


(619) 988-6708 (Allison DiSarro from Seacoast Commerce Bank)

Seacoast Commerce Bank

Insurance Management Group

(918) 728 8992 (Derek Scott with Insurance Management Group)



Property Meld


Alicia Berruti on LinkedIn

Bomb Bomb on Facebook

Get 14-day free trial of Bomb Bomb here!

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About The Host

The Host of this Podcast is Brad Larsen from San Antonio, Texas. Brad is the founder and owner of RentWerx, one of the fastest growing residential Property Management companies in Texas that currently manages over 700 single family homes.