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Property Management Mastermind Show

#50 Alex Osenenko – Web Development and Capturing Leads

Oct 10, 2018 by Brad Larsen

Alex Osenenko from Fourandahalf joins me today to talk about his website solutions, their lead capture, their SEO, their KPIs, their quarterly reporting, and their mentorship and ability to help you grow your management company. We’ll also talk about the Business Development Toolkit and how you can use it with the CRM platform, and another special guest will chime in to talk about how various reports work. This is a great time to learn about what Fourandahalf does and who they are!

I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at propertymanagementmastermind.com. For all of these offers, use the discount code “Brad” to secure your discount.

One more announcement before we get started! Our newest product at Property Management Mastermind is the Business Development Toolkit. In 2017, RentWerx organically grew by over 360 homes. In 2018, we’re on pace to grow another 500 homes. And best of all, we’ve done all of this without going out to meet the people and earn the business one door at a time. Tune in to learn more, or check out the toolkit online! If you aren’t completely satisfied with the product, we’ll give you a 100% refund.

Alex Osenenko from Fourandahalf joins me today to talk about his website solutions, their lead capture, their SEO, their KPIs, their quarterly reporting, and their mentorship and ability to help you grow your management company. We’ll also talk about the Business Development Toolkit and how you can use it with the CRM platform, and another special guest will chime in to talk about how various reports work. This is a great time to learn about what Fourandahalf does and who they are!

One thing Alex will dig into is the value of data to your company. In fact, he says, data is the new oil. He’ll offer suggestions on how to use data more effectively, such as collecting all KPIs and using them to position your budget to where it makes the most sense. (If this sounds overwhelming and like yet another task that you’d rather not put on your plate, this is something that Fourandahalf can handle for you!)

You’ll learn in our conversation that Alex does something that just isn’t done: offers a guarantee on performance and growth. If they don’t deliver, they work for free until they do. He’ll dig deeper into this guarantee in the episode, and explain how your website and data are so important in being able to offer this guarantee.

You probably know that we own a management company in San Antonio, but you may not realize that we’re expanding into Austin. We’re starting from scratch there, and have about five homes so far. We’re converting our Austin website to Fourandahalf, and letting them do whatever they want. As we talk about this, Michael from Fourandahalf will step in to talk about the value of tools like RentRange and RentFax.

Tune in to learn more about all of these topics, as well as what a correction or recession means for property management companies, how you need to provide your free rental reports on your website, what value a KPI dashboard can offer, and much more!

Here’s where you can find Alex:

Alex Osenenko on LinkedIn

Alex Osenenko at PM Grow Summit

Fourandahalf

Property Management Podcast

PM Grow Summit

Grow Your Property Management Business by Alex Osenenko

Show Notes

[03:30] - Alex introduces himself and gives a short description of how Fourandahalf<https://fourandhalf.com/> started.

[05:54] - We’re beginning to see a correction in California, Brad points out, and talks about what this means for the property management industry.

[07:55] - Alex talks about the extinction and potential resurgence of the reluctant landlord, and some of what Alex does.

[10:26] - We hear more about the products and services that Alex offers.

[13:41] - Brad talks about a conversation he had and explains why he reached out to Alex to have this conversation on the podcast.

[14:13] - Alex talks about his guarantee for performance and growth.

[16:33] - Brad circles back to talking about his Austin office, and gives an explanation of what he’s talking about.

[17:35] - We hear about the value of having a free market estimate provider on your website, with Michael from Fourandahalf stepping in to explain.

[20:42] - Alex steps back in to make an important point for listeners: you have to present the report on your website in a way that the value is easy to see.

[23:22] - We learn more about the KPI dashboard that Alex has been talking about.

[26:12] - Alex takes some time to talk about the value he can add, and his company’s strengths and point of difference. He also talks about the pricing for the services he offers.

[29:52] - You can get a $500 discount on any of Fourandahalf’s website products by using the discount code “Brad.”

[31:21] - We hear more about the next PM Grow Summit, tickets for which have already begun to sell quickly.

[34:46] - Alex shares a parting word of wisdom with audience members.


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About The Host

The Host of this Podcast is Brad Larsen from San Antonio, Texas. Brad is the founder and owner of RentWerx, one of the fastest growing residential Property Management companies in Texas that currently manages over 700 single family homes.